McDonald’s Japan has begun airing their new commercial promoting their gratin croquette burger, and what better way to do it than collaborating with animation production company G-Angle!

The new 15-second and 30-second advertisement centers around three girls who eat the gratin croquette burger together in the winter as a tradition, featuring the voices of Maeda Atsuko (Formerly of AKB48), Taketatsu Ayana (Leafa of Sword Art Online) and Aimi (BanG Dream!)

G-Angle wanted to capture “the warmth of the croquette in a way that can only be done through animation.”

Storyboard and direction was done by Kanno Yoshihiro (Sword Art Online: Alicization, Hunter x Hunter), while character design and animation direction was handled by Takayanagi Kumiko (Akatsuki no Yona, Samurai Flamenco).

Take a look at the beautiful commercial below and in the above banner!

グラコロ 15秒TVCM 「あったかいって、ごほうびだ。」篇


Source: PR Times

Phoebe Lin

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