A first look at the Levi’s x Pokémon collection
A lot of Millennials probably still remember going on adventures with Ash, Misty and Pikachu, either on handhelds or TV. Pokémon, one of Japans most famous nerd exports, is celebrating their 25th anniversary this year. After collaborating with brands like Gucci x the North Face and G-Shock, now Levi’s has announced their Levi’s x Pokémon collection.
©2021 Pokémon. TM, ® Nintendo. pic.twitter.com/hqVdQtlBRt
— Levi's® (@LEVIS) January 27, 2021
1st generation Pokémon paired with retro staples
The vision behind the collection screams “Back to the roots”. A first glance at the apparel brings back memories of the familiar 90ies aesthetic, featuring straight cuts, basic shirts and a lot of denim. It might be no surprise that especially the franchises mascot Pikachu is featured heavily. But also classic fan favorites like Snorlax, Ghastly and Psyduck have found their way onto wardrobe staples and accessories.
Pokémon Centers and Levi’s stores all over Japan will celebrate the release of the collection on February 15th. Don’t fret if you can’t afford a sudden trip to Japan though. Levi’s official website as well as their app will offer these nerdy goods for overseas customers. The items range between ¥2,000 and ¥16,000 (roughly $19 – $152).
A closer look
Here are some teasers showcasing the items featured in the collection.