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A first look at the Levi’s x Pokémon collection

A first look at the Levi’s x Pokémon collection

A lot of Millennials probably still remember going on adventures with Ash, Misty and Pikachu, either on handhelds or TV. Pokémon, one of Japans most famous nerd exports, is celebrating their 25th anniversary this year. After collaborating with brands like Gucci x the North Face and G-Shock, now Levi’s has announced their Levi’s x Pokémon collection.

1st generation Pokémon paired with retro staples

The vision behind the collection screams “Back to the roots”. A first glance at the apparel brings back memories of the familiar 90ies aesthetic, featuring straight cuts, basic shirts and a lot of denim. It might be no surprise that especially the franchises mascot Pikachu is featured heavily. But also classic fan favorites like Snorlax, Ghastly and Psyduck have found their way onto wardrobe staples and accessories.

Levix x Pokemon collectionCollection release and availability

Pokémon Centers and Levi’s stores all over Japan will celebrate the release of the collection on February 15th. Don’t fret if you can’t afford a sudden trip to Japan though. Levi’s official website as well as their app will offer these nerdy goods for overseas customers. The items range between ¥2,000 and ¥16,000 (roughly $19 – $152).

A closer look

Here are some teasers showcasing the items featured in the collection.

Levis Pikachu hat and shirtPikachu beanie (¥3000/~$29) and basic Tee (¥4000/~$38)

Levi's Pokémon garden setPokémon garden jacket (¥16,000/~$152) and pants (¥14,000/~$133)

Levi's Pikachu sweater and Pokeball bagUnisex sweater (¥8,000/~$76) and Pokéball bag (¥3000/~$29)

Misty’s denim shorts (¥12,000/~$114) and embroidered top (¥3000/~$29)

Levi's x Pokémon accessoriesPokémon clip-on pouch (¥2,000/~$19), Ash’s hat and Pokémon Garden Gym bag (¥3,000/~$29)

Source: Modern Notoriety, PR Times Japan

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