Sanrio, the creators behind internationally adored characters such as Hello Kitty and Kero-Kero-Keroppi, is stepping into an all-new chapter with their latest venture, “Fragaria Memories.” Sanrio is introducing a new lineup that embraces human characters in a significant departure from their typically animal-themed characters. These characters not only take on a human form, but are reminiscent of designs and art styles often found in globally recognized mobile games.
Sanrio is calling this new brand rollout “Fragaria Memories,” describing it as “a full-fledged new-age fantasy with Sanrio-human characters.” The key figures in this exciting narrative are three knights named Cielomort, Hallrit, and Badobarm.
While the company tried something similar with their previous Sanrio Boys series, a merch line-turned-anime-series featuring male high school friends devoted to specific Sanrio characters, “Fragaria Memories” takes a unique approach, with “Fragaria Memories” unfolding in a universe where Sanrio characters are living beings. In this world, these characters hold the esteemed titles of lords and govern over the knights’ lives.
Each knight enters into a partnership with a “Lord”, the lords themselves being Sanrio’s already iconic characters. For instance, Hallrit’s lord is Hello Kitty, who assigns him the task of rescuing their world from enemies known as Seeds. Hallrit’s character design and name are also very similar to Hello Kitty, further deepening their connection.
Hallrit, whose backstory describes him as a loyal and pure-hearted champion of the Red Continent, embarks on a journey that leads him to cross paths with Cielomort of the Blue Continent and Badobarm of the Black Continent. These knights’ respective lords are Cinnamoroll and Bad Badtz-Maru.
Each of the three knights boasts unique character designs, courtesy of different and well-known designers. Additionally, they have official voice actors, hinting at potential anime, music, or mobile game adaptations, even though the characters remain silent in the teaser video accompanying the Fragaria Memories announcement.
As the Fragaria Memories storyline gets more details shared, Sanrio fans can anticipate the introduction of more characters and their corresponding lords. This expansion offers exciting prospects for fans of My Melody, Gudetama, Kirimi-chan, and others, as they may soon be integrated into the world of “Fragaria Memories”, giving fans time to hypothesize about what these characters might look like.
While information is still scarce and more announcements are to be released, fans can get a glimpse of this new addition to the world of Sanrio by checking the official site here.
