This game was first released in April 2013 in its iOS version. By September that year, the game already had 1 million members. The next year, the number of players has doubled. In 2014, the game was released outside of Japan to the rest of the world.
To celebrate the 10 million users in Japan alone, for a week starting July 21st, All players that login the game during this week get special bonus points. Each day you get one Love-kaston.
For more information, please visit the official Love Live homepage: