With the release of Final Fantasy VII Rebirth on February 29th, Japanese food manufacturer Nissin known for its instant noodles has released a collaboration gamers might be surprised by: a fusion between their Donbei Kitsune Udon product line and Final Fantasy VII!
In a captivating and highly produced promotional video, viewers witness Sephiroth’s unexpected transformation into a fox-like character, a subtle nod to the kitsune aspect of kitsune donbei udon, kitsune meaning fox in Japanese. This stems from Japanese folklore, where foxes, known as kitsune, are associated with a fondness for fried tofu. As Donbei’s flagship offering, Kitsune Udon holds a special place in the brand’s repertoire, and Sephiroth’s persuasive rhetoric encourages protagonist Cloud to partake in the noodles.
In a playful exchange between Sephiroth and Cloud, the former’s persistence pays off as Cloud relents and indulges in a bowl of Donbei Kitsune Udon. The act is accompanied by a magical flourish, symbolizing the restoration of vitality, reminiscent of Final Fantasy’s iconic gameplay mechanics. The full video can be viewed on their official Twitter/X account below:
エアリス、ティファ…誰をどんぎつねにするか？
悩みに悩んだ結果、こうなりました…#セフィロスどんぎつね#FF7 #FF7R #FF7リバース pic.twitter.com/tXoXcSo5xS— どん兵衛 公式 (@donbei_jp) February 28, 2024
As fans enjoy the release of Final Fantasy VII Rebirth, the Donbei Kitsune Udon campaign serves as a delightful convergence of gaming nostalgia and culinary delight. With Sephiroth’s exclusive campaign promoting these instant noodles, gamers can embark on their virtual adventures knowing that their real-world cravings are satisfied by the legendary flavors of Donbei Kitsune Udon.
