Sanrio joins another fast food chain for an all-new collaboration, this time featuring the iconic bear Rilakkuma and burger restaurant Lotteria! The promotion, mainly aimed at the kid’s sets, comes with a wide range of specially designed goods, food items, and brand-new toys that come with certain meals!
Dubbed the, “Let’s Eat Together Rilakkuma Kids Set”, a series of smaller-portioned meals aimed at children will be the primary focus of the collaboration, with different toys featuring artwork and designs found exclusively through this special event. The lineup of toys includes a number of classic games, such as playing cards, dominoes, trucks, and puzzles, all featuring adorable Rilakkuma motifs.
In addition to the toys, Lotteria stores will also feature special art featuring Rilakkuma and friends enjoying burgers, drinks, and more while lounging around and taking it easy. This promotion is one made to celebrate his 20th anniversary, with Sanrio even launching a special site to celebrate here.
The promotion starts October 11th, 2024, and ends as soon as all of the promotional toys and goods run out. With Rilakkuma’s 20th anniversary kicking off with several different promotions, it’s likely more locations will join Lotteria in celebration of exclusive events!
