Kicking off their first collaboration of 2025, the famed conveyor belt sushi chain Sushiro has announced an all-new collaboration with Sanrio, specifically with their adorable character Cinnamoroll! Showcasing a series of comfortable, winter-themed illustrations, this campaign showcases Cinnamoroll and his friends bundled up with exclusive merchandise and sushi options.
Certain collaboration menu items will come with various Cinnamoroll-themed bonuses, primarily collectible picks in the ordered sushi with certain menu items. Those ordering said items will be given one of 10 special picks featuring Cinnamoroll and his friends at random. The only way to collect them all is to keep ordering!
In addition to the special collaborative picks, a special set will be sold with miniature cuts of sushi featuring a Cinnamoroll-themed placemat as well as a collaborative Cinnamoroll design pouch. Those ordering the miniature set will be given one placemat and one collaborative pouch at random, with 5 and 6 different designs respectively.
Those ordering a soft drink will also receive one of three different plush keychains featuring Cinnamoroll holding a piece of sushi: one with tuna, another with tamago (egg), and a third with shrimp. Each also features Cinnamoroll with a different, adorable expression, between a wink, a smile, and an open-mouthed smile!
The collaboration begins at Sushiro locations across Japan starting January 8th, 2025, and continues until January 26th, 2025. Those wanting to warm up and enjoy some sushi with Cinnamoroll might want to hurry, with this collaboration only lasting for three weeks! Full details can be found on the official event page here.
