Often with game and anime collaborations, the franchise mascot or protagonist is the one who’s front and center, but with FamilyMart’s newest event, it’s entirely the opposite: starting August 20th, 2024, the convenience store chain is launching a series of goods, foods, and promotions focused around Luigi, Mario’s younger brother and sidekick from Super Mario Bros.!
Among the myriad of Luigi-inspired goods are several limited-time food items, namely the Luigi’s Green Vegetable Sandwich which is filled with chicken, egg, broccoli, and lettuce and an instant ramen called the Luigi’s Screamingly Spicy Green Curry Flavor Ramen. Both heavily focus on the green color scheme behind Luigi, with the packaging also featuring the plumber himself. The ramen is also based around Luigi’s Mansion 2 HD for the Nintendo Switch, with each package including a special sticker from the game.
Those purchasing specially selected products can also receive free Luigi-themed merchandise, such as keychains, clear files, and stickers, depending on the products. Those utilizing the FamilyMart app or looking to purchase a number of other goods across the store can also be entered to win exclusive Luigi-themed goods, such as a suitcase, soup container, blanket, plates, plush toys, and even a download code for Luigi’s Mansion 2 HD.
The collaboration runs until September 16th, 2024, or while supplies last. Different prizes also require different products to purchase or different methods of entry, so be sure to check the official site here. Head over to your local FamilyMart and enjoy Luigi’s time in the limelight!
