With Hello Kitty’s 50th anniversary taking place this year, more and more Sanrio-themed collaborations and celebrations are popping up all across Japan. Now, in a new addition to these celebrations, Sanrio is teaming up with the extremely popular anime series Jujutsu Kaisen to launch a collaborative merchandise line!
Titled “Jujutsu Kaisen Anime Characters”, this new line of goods pairs each character from Jujutsu Kaisen with their own Sanrio character, each duo also getting their own special goods. The artstyle also takes after Sanrio’s soft, simple, and cute appearance with adorable chibi redesigns of Jujutsu Kaisen’s cast complementing the Sanrio characters they’re paired with.
Among the character pairings are Hello Kitty and Sakuna, Gojo and Cinamoroll, and Nanami and Pompompurin, with 10 different designs in total. Each is illustrated with soft, character-specific color palettes as well, and decorated with little motifs and small, cute details. Each design will be featured on four different product types: clear files, hand towels, stickers, and keychain pens.
The collection is available for purchase now at Animate and Toho Animation Stores nationwide, with many other anime stores getting the collection starting January 2025. For those not looking to travel, they can also be purchased online through Toho Animation here. Collectors won’t want to miss this rare collection of adorable goods between two Japanese pop-culture titans!
